HomeAbout this site     Health Professionals find it difficult to break bad news since it means telling an individual something that they do not wish to hear. They may have had little opportunity to learn the skills required and may feel ill prepared to deal with the patient’s reactions, which can include anger, guilt, and blame of the bearer of the news This website is designed to provide guidelines and practical suggestions to UK healthcare professionals on how to communicate any medical information effectively and compassionately, and respond to a patient’s and family’s feelings and needs. The web site is supported exclusively by an unrestricted educational grant from Pfizer. We are committed to taking all reasonable steps to process and protect any personal data that you provide us in accordance with the Data Proctection Act 1998. We will not pass your details to other organisations. We will only record details of your contact and support of Breaking Bad News for purposes of sending you further information about our work. If you do not wish to receive any further information from Breaking Bad News let us know when you contact us. If you use standard email to communicate with Breaking Bad News, including email links and email forms on this website, this will not be secure and you should be aware that Breaking Bad News cannot guarantee that it remains confidential whilst in transit. We will only retain details provided in your email(s) for the purposes of dealing with your enquiry, unless we have clearly indicated the purposes of collecting personal data. Breaking Bad News endeavours to maintain the most accurate and up to date information possible on our supporters and members. If you believe that any personal details held by us are inaccurate, or you wish your details to be deleted from our systems, please inform us by writing to: BBN Customer Services 10 Montpellier Arcade Montpellier Walk Cheltenham Gloucestershire GL50 1SH customerservice@breakingbadnews.co.uk